How to Read a Coupon

A beginner’s guide on what to look for on a coupon

Getting your first coupon can be so exciting but let’s be honest - a bit overwhelming.  There is a lot of information listed on these small pieces of paper, and it’s important those using them understand what all of these details mean.  Today’s blog breaks down what to look for on a coupon before you redeem.

Printable Coupon explained. Some details have been removed to prevent reproduction.

Tearpad Coupon Explained. Some details have been crossed out to prevent reproduction.

Expiration Date

Most coupons will have two dates listed on them.  The first, an expiration date.  This is the last day a consumer can redeem the coupon in store.  Next, the reimbursement date.  This date is usually a couple of months after redemption and is specific for retailers.  It outlines how much time they have to mail the coupons back in for redemption; meaning to be reimbursed for the full value of the coupon.

Unique IDs

Printable coupons (with some exceptions) will each have a unique pin or ID on them.  This is separate from the Barcode / UPC and is intended to prevent mass use of the same coupon.  CPGs release limited numbers of coupons, and to make sure these aren’t taking to the extreme they try to limit use.  Its important you find the unique ID and ensure each printed coupon you use has a different (unique) number.

Barcode/UPCs

Almost all coupons have a barcode or UPC.  These are usually largely displayed and should be the same for a stack / brand of coupons being released.  UPCs are important for coupon stacking (don’t worry, we have a blog post on that coming).

Sizing & Varieties

Make sure you understand what flavour and / or sizing is eligible and covered under the coupon.  Cereal coupons often limit to a range of sizing, 325-500g for example.  New product coupons may limit to specific flavours to promote that new variety.  Always read the coupon to identify this information and then ensure you purchase the exact product(s) outlined.  If a coupon states it can be used on any product of a specified brand, this means its “Good on any” and can be used on any size, flavour, or variety (we love those!).

Limitations for use

This is easily the most confusing part of a coupon but incredibly important. 

• Limit one coupon per purchase.  This means one coupon per item purchased.  For example, if you grab 3 boxes of cereal you are making 3 purchases and can therefore use 3 coupons (one coupon per item). 

• Limit one coupon per transaction. A transaction refers to an entire purchase or payment (think one receipt).  A coupon limited to one transaction means you can only use one coupon in that entire purchase.  It does not mean one coupon per customer however, so if you want to use more than one of those coupons you can simply put up that lane divider and purchase 2 items (paying for them separately, of course).

• Limit one coupon per person / customer / household.  This means only one coupon can be used in the entire shopping trip, regardless of the number of transactions.

• Use of more than one manufacturer’s coupon per item is strictly prohibited / May not be combined with any other offer. This is important information for those that can stack coupons; essentially outlining that these coupons cannot be stacked.

Some coupons may state “Reproduction of this coupon is expressly prohibited”, meaning photocopying is not allowed. Regardless of the fine print reproducing coupons in any manner is illegal, it is considered fraud and can be punishable.

To make coupon redemption simple we suggest highlighting three key pieces of information: expiration date, unique ID (if available), and limitations for use.  This will draw attention to these critical pieces of information, and help your cashier confirm the product you are purchasing qualifies. Remember, retailers have the right to refuse and / or limit coupon use. Its best to check with your local stores on their policies to make sure you understand any additional limitations they may choose to impose.

As always for finding great deals including access to hundreds of printable coupons check out the Savin Groceries App! We make finding great deals so much easier.

Happy shopping